gang and car culture, making it a natural partner for Born x Raised. GTA V and its Online mode pull heavily from L.A. Artist and designer Cali Thornhill DeWitt used the same font for Kanye West’s “Pablo” merch, and it became so popular that Forever 21 inevitably ripped it off. The perfect brand to come to GTA V - Born x Raised is steeped in Los Angeles’ Chicano culture, and the brand is one of the main reasons why the Gothic font became ubiquitous in streetwear.
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